No long post here, this time. Just go read this article from CRMGuru.com. Dick Lee relates a very scary marketing campaign with disasterous results.
Say “Hello” to Your Inner Customer (If No One Answers, You’re in Deep Trouble)
A recipient of the campaign had this reaction:
She noted that “speculation about who could have sent (the campaign’s promotional item) caused tremendous anxiety and fear. (She) had a heightened sense of attention to (her) surroundings at all times, started to carry mace and was looking into purchasing a new phone with caller ID.”
But wait, this wasn’t a Mace marketing strategy or one of their campaigns. Mace wasn’t the intended client to benefit from sales driven by the marketing strategy. They had nothing to do with it. And, I’m betting they wouldn’t want sales driven by this kind of campaign.
This may be the first CRM campaign – or marketing campaign of any kind – that so scared recipients it caused them to actually fear for their lives.
Yep, that’s a pretty bad CRM campaign.
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